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Four managers with a common vision team up with digital enterprise Triboo, and YOUniversal Media in Rome is born.
With a start-up team of six the media technology company specialises in traffic acquisition and monetisation for owned and operated properties and third party publishers.
Key partnerships with Ask and Yahoo are established.
YOUniversal registers a 4.8 million euro turnover in the first year alone.
The company also specialises in content marketing thanks to its seamless in-house technology designed for publishers.
"Labs" is born and the first experiments at developing new web projects get underway. The team expands to 15.
The agency consolidates its projects and media activities.
YOUniversal Media co-founders Emiliano Carlucci and Daniele Avitabile buy out the other shareholders to acquire full control of the company, becoming CEO and Chairman, respectively.
With set-up complete, the Business Agency activity officially gets off the ground with one core focus: our clients' performance.
The company registers more than 12 million euro turnover and boasts a dynamic and multicultural team who between them speak more than six languages and average 27 years in age.
The agency's emphasis on Search (SEO - SEM) has extended to Social (Organic - ADV) and Native (Branded Content - ADV).
By now there are 38 members of staff.
End of year turnover is estimated at 16 million euro.
The company expand to Dublin where YOUniversal Next is founded, a business oriented technology hub. From the union of YOUniversal Next and YOUniversal Media (where it all started), comes the Group, a digital enterprise with innovation as primary goal.
YOUniversal Group keeps investing in technology and human resources, both in Dublin and Rome, and closes the year with a turnover of about 32M euros.
The COVID Pandemic leads to a deep company reorganisation and renovation. Despite the hard time and unexpected challenges, YOUniversal starts investing in Artificial Intelligence for business development and marketing activities.
Continuous investments in technology, marketing and human resources leads to a solid increase in turnover, which reached 35M euros at the end of the year.
YOUniversal Next rebrands into Nexify to launch a next-generation platform with a clear mission: to provide impactful, high-quality traffic that drives meaningful engagement and measurable results.
Our traffic acquisition and monetization solutions are effective and made possible not only thanks to a proprietary technology that is constantly evolving, but also by virtue of established relationships with leading international partners, ranging from search engines to some of the most important media technology companies.
Drop in and see us in either the eternal city (Rome) or Ireland’s beating heart (Dublin).
Or fill out the form and we’ll get right back to you. We care what you think.
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